Checkoff Programs
Communications
Whether it’s a new development in soybean research or a milestone in soybean exports, communication is a key element to each checkoff investment. Producers need to know where their checkoff dollars are being invested to ensure the checkoff program remains effective, efficient and farmer-driven.
In Minnesota, soybean farmers keep up with the latest checkoff developments through a variety of tools – including weekly Soy Minutes on four major radio networks and the News and Views Magazine. Our county soybean boards also help further the soybean checkoff message through a variety of events and promotions throughout the year.
Recently, the MSR&PC and MSGA boards led an audit and evaluation of the Communications Program, which resulted in a new strategic plan. The plan focuses on sharing MN Soybean's perpecitve on seven key issues:
- Higher Soybean Yields;
- Increasing public research;
- Biodiesel;
- Animal Agriculture;
- Promoting the benfits of Biotechnology;
- Water Quality & the Environment; and
- Use of Amino Acids as an indicator of soybean quality.
It also changes the focus of MN Soybean's communications strategy to include more interaction with consumers.
See more checkoff news by visiting our press room.
