Checkoff Programs
Communications
Whether it’s a new development in soybean research or a milestone in soybean exports, communication is a key element to each checkoff investment. Producers need to know where their checkoff dollars are being invested to ensure the checkoff program remains effective, efficient and farmer-driven.
In Minnesota, soybean farmers keep up with the latest checkoff developments through a variety of tools – including weekly Soy Minutes on the state’s three major radio networks and the News and Views Magazine. Our county soybean boards also help further the soybean checkoff message through a variety of events and promotions throughout the year.


